About Us

In Ireland, the Snug has evolved from a secretive hiding spot for those not wanting to be seen at a pub into a useful, private, voluntarily exclusive space in which patrons have their own little area of the bar with direct contact to the bartender. 

After living in Dublin, experiencing the frustration of trying to order a beverage at a busy bar or pub then encountering a personalized, more intimate pub experience led to the concept of every bar and pub having a snug. This Snug is in your pocket, welcome to the modernized Snug, you now have the private bartender experience in the palm of your hand. No more waiting in lines, or squalls of people shoving to the front of the bar. Order what you want, when you want, and pick it up at the bar.